The Brand Soul of Tanboer
Behind our brand, there is a genuine, sincere spirit that’s always craving for the higher reach of excellence and progress in our industry.
In the down jacket manufacturing and branding business, we are an explorer heading for the peak.
We're taking practical acts to reach our business goals, and we’re providing advantageous offers to improve people's well-being—all reflecting our authenticity and tangibility.
It takes boldness to be honest. We always have the bravery to speak out our ideas and be true to our partners and members. Courage and honesty will eventually get us out of the box.
With tangible actions and bold minds, all of our team players are bound to be the explorers of better design, more exquisite craftsmanship, and more advanced technology of down coats.
Tanboer is targeting the mid-end down clothing market, the moderate market that not only avoids the pitfalls of high costs in high-end fashion but also fulfills the mass demand for high quality. Below you will find our four essential down jacket series of modest luxury.
Our city basic down jacket collection has perfectly fused urban elements and traditional aesthetics together. Such a classic series can keep its popularity for 1-2 years.
The personalized, varied, and relaxed collection of daily fashion, easily getting paired with many individual items in various styles of pure simplicity and naturality.
With our R&D having done a deep dive on the “light” design technology, we’ve created superior down coats that are lightweight, comfortable, packable, and warm.
The ultimate outdoor down coats for full-day protection of outdoor sports enthusiasts.
With highly professional research and development centers in Beijing, Shanghai and Qinghai, plus our specialized experts, we have the most sophisticated technologies accessible to support a powerful brand.
Our design philosophy has always been based on the needs of different groups, it follows no fixed forms, it’s scientific and flexible, stylish and practical. We have excellent design capabilities to implement the brand promotion strategy.
The meticulous and delicate crafting spirit guides us in our work on the down coat manufacturing details. One simple stitch can reflect the quality and character of our brand —and this is not something we compromise on.
Quality is our brand orientation, the essence, and the principle that no one at Tanboer will ever overlook. With the aim of ensuring high quality, we have established internal standards that are 30% higher than the average criteria.
For years, apart from building up our brand image and value, we are also putting series emphasis on the public welfare business all around the world.
As a socially responsible down clothing brand with sustainable insights, we've clearly positioned us as a truthful down coat company bringing tangible love and warmth to people by producing reliable products and providing practical help with no national, regional, or racial boundaries.
For more about our CSR approaches and social welfare deeds, please explore our sustainability page.
Committed to the ultimate details, the astonishing blend of chic and functional elements, and affordable fashion solutions.